Brand
The brand
MileZero is Joe Hynes and Richie Thomas's project: a relaxed, welcoming radio station built around the music first, without the stiff professionalism (or the drama). One of the most upbeat stations in the community, on air since 2026.
Colour palette
Zero
Primary accent
#2143be
Zero.alt
Primary accent (alt)
#4566e1
One
Dark accent
#1a1a1a
White
Base
#ffffff
Logo
On dark (One)
On accent (Zero)
On accent (Zero.alt)
Typography
Display · Bionix
Aa Bb Zz
Body / interface · Inter
Clear at every size, with comfortable spacing for longer copy.
Tone of voice
Do
Plain, warm, direct. Short sentences.
Don't
Shout in caps lock, or whisper (it's rude).